Servicing Your Rolex at Loring & Co.

With many years between services, your watch deserves the most exacting attention. As an Official Rolex Retailer, ‭Loring & Company‬ is authorized to receive your Rolex watch for servicing. With the necessary knowledge, skills and technical know-how, we are at your disposal to advise you on all the technical aspects of Rolex watches.

Huntsville Fine Jewelry

We have had the privilege of serving our customers and community as a family owned jewelry store since 1996. We see each and every one of our customers as an extension of our family and it is an honor to be a part of some of the most memorable and important moments of their lives.  We strive to introduce some of the world’s most prestigious watch and jewelry lines to the Huntsville area. We are passionate about the designers we carry and are delighted to share our knowledge to provide you with an informed and enjoyable experience.



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